Coles launch first sustainable collectible program, Magical Builders

Kalila Welch

June 28, 2022 9:09

Nearly a year after committing to no longer giving away plastic toys as part of its rewards program, Coles has partnered with Warner Bros. Consumer Products to launch its first 100% Forest Stewardship Council (FSC) certified cardboard collectables, Magical Builders.

The new collection brings to life 35 characters from the Harry Potter and Fantastic Beasts ‘Wizarding World’, with four play kits based on Wizarding World settings like Hogwarts Castle and Platform 9¾, with the entire collection fully recyclable in household recycling bins.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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