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Coles launches Curtis Stone fronted Christmas push

Coles has rolled out its Christmas push fronted by brand ambassador Curtis Stone, with the celebrity chef spruiking his special Christmas recipes alongside Coles Christmas products.

“Our Christmas campaign focuses on the typical Australian Christmas, which centres around family, great food and a fun, relaxed atmosphere. Curtis Stone provides inspiration for entertaining recipes and we’re focusing on offering great value on Aussie Christmas favourites.”

It is largely similar to last year’s push featuring Stone, which also focused on the products available at Coles, however this year’s effort, created by Big Red, features more shots of the chef enjoying a Christmas meal alongside a typical Aussie family.

Similar to last year, the Coles website hosts supporting Christmas content, including Christmas recipes and gift ideas.

The supermarket will launch several more TV spots as Christmas approaches.

Last year’s Christmas ad:

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