Coles’ new girl introduces new home-cooked ready meals range

Coles supermarket has introduced a new “made easy” range of home-cooking style ready meals that competes with Woolworths’ chilled ready meals range “Emily’s Kitchen”.

Introducing the range is Coles’ new girl “Jenny” who gets excited about all new things at Coles, showcasing the new range of slow-cooked meats, roasts and vegies.

In the first TV ad for the range, Jenny tries out slow-cooked Aussie lamb shanks.

Jenny was introduced to “the Coles family” in March, showing of the new Cadbury’s chocolate Philadelphia cream cheese.

Coles’ creative is led by Ted Horton’s agency Big Red. Horton is also responsible for Coles’ Status Quo Down Down commercials.

Woolworths has offered the Emily’s Kitchen range for several years.

On Wednesday, Coles chief marketing officer Simon McDowell will take part the opening keynote interview at Mumbrella360.


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