Coles pushes online shopping partnership with in new Curtis Stone ad

Coles has launched a new Curtis Stone fronted summer campaign focusing on summer fruit and vegetables and meat perfect for the BBQ season.

The ad, created by Big Red, also pushes Coles’ Recipe to Cart partnership with NewsLifeMedia’s, which allows users to shop from the recipe platform directly with Coles online.

Coles marketing and store development director Simon McDowell said in a statement: “Coles’ partnership with allows us to deliver a truly personal digital experience from meal and budget planning, recipe inspiration through to bench top delivery.”

Users can shop ingredients from the website’s recipes straight to their Coles online shopping trolley.

NewsLifeMedia CEO Nicole Sheffield said in a statement: “ is the hub of the digital kitchen and the site is all about adding value to consumers lives through our triple tested recipes, which never let them down.

“Users will now get even more value from the site with recipe to cart and the seasonal menu planner. It means that we can now truly deliver an end-to-end solution from recipe inspiration to the kitchen, completing the ability to plan, shop, cook and share with

“We are moving in to the second year of our multi-million dollar digital partnership with Coles and through continued digital innovation we are delivering an experience never before seen in Australia and driving more value and convenience than ever to our consumers’ shopping baskets.”


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