Officeworks positions itself as ‘one stop school shop’ in back to school campaign

Officeworks is positioning itself as the ‘one stop school shop’ for school students in its back to school campaign which aims to communicate the retailer’s role in helping students achieve their big ideas and fulfil potential.

Created by AJF Partnership, the ad features a number of school students of various ages waiting for inspiration to strike before working on projects across a variety of stationery.

https://www.youtube.com/watch?v=mdxnmL5K7U0

Officeworks national marketing manager Karl Winther said: “We strive to provide everything to help young minds grow so students will have the best possible start to the new school year. Officeworks also understands the importance of providing parents with a stress free retail experience, both in-store and online, as well as the lowest prices on the widest range of back to school supplies.”