Coles revamps Flybuys loyalty scheme in ad offensive featuring Dawn French

Coles has launched a new campaign to introduce a “supercharged” version of its loyalty scheme Flybuys.

Vicar of Dibley and French and Saunders actress Dawn French, who has appeared in ads for Tesco in the UK, is to appear in the campaign that breaks tomorrow, a Coles spokesman told Mumbrella.

According to a press release from the retailer, Coles customers will now earn one point for every dollar they spend – previously the offer was two points for every $5.

And in what the retailer claims is a ‘world first’, Coles is introducing My5, which gives Flybuys customers 10% off five products of their choice.

Also, through a service called Flybuys Dollars, Coles customers can go online and convert points to Flybuys dollars.

The agency behind the campaign was Big Red.



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