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Mumbrella360: Who is Gen Z and why do we care?

In a session at last year’s Mumbrella360, a panel discussed how the next generation of teenagers, Gen Z, is changing the way marketers and agencies comunicate with young consumers.

The video highlights why Generation Z must be taken seriously, the role of social medial in todays market and the 2010 Top Model winner debacle.

The session was curated by PR agency Launch Group CEO, Fleur Brown. The panel:

  • Paul MacGregor, MCN and ThreeBillion.com
  • Jeff Brookes, Managing Director, Sulake Australia
  • David Scribner, marketing director, Virgin Mobile
  • Dominic Thurbon, chief creative officer and co-founder, ChangeLabs
  • Rupert Noffs, Co-founder and creative director, Gideon Shoes

Discounted earlybird tickets are available for the 2012 conference on the Mumbrella360 website until the end of next week.

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