Colgate-Palmolive launches latest iteration of Smile Strong platform via VMLY&R and WPP

Kalila Welch

September 21, 2022 3:43

Colgate-Palmolive has partnered with WPP agencies VMLY&R and Wavemaker to launch a new campaign highlighting the experience of what it is like to be a deaf athlete.

‘The Sound of a Smile’ is the latest iteration of Colgate-Palmolive’s Smile Strong platform, which is centred around championing stories that connect with the power of optimism in action.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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