Sport spend on the rise: Nielsen 2022 Sponsorship Outlook

Andrew Banks

September 21, 2022 3:35

Sponsorship analytics and fan intelligence firm Nielsen Sports has released its insights on the Australian and New Zealand sponsorship market and found sponsorship spend has increased in 2022, rising to 21.3% of total marketing budget, compared to 19% last year, reaffirming the year’s positive trend and bolstering stakeholder confidence.

The research on opportunities for better alignment between sponsors and rightsholders, maximising partnership success, and identifying the key trends most likely to impact the the industry in 2023 and beyond.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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