Collaboration: driving the evolution of the CMO
A new whitepaper from Microsoft Australia explores the new realities of the chief marketing officer role in 2017, featuring insights from marketing leaders from IAG, PayPal, Meat & Livestock Australia, iSentia, ThinkTV and Microsoft.
What truly defines the role of the CMO in 2017?
No longer just concerned with advertising outputs, page views and clickthroughs or even just lead generation, marketers are being stretched in a number of directions to drive positive and superior customer experiences across the entire organisation. It’s not unrealistic to say the business has a great deal riding on the individual success of the CMO.
This reality is explored in a new whitepaper from Microsoft entitled: “Collaboration: driving the evolution of the CMO”. Recognising collaboration as a powerful differentiator in today’s age of the customer, we outline how CMOs can drive meaningful collaboration and find new, innovative ways to help marketers navigate the complexity of their expanded role.
After all, for customer experience to be truly exceptional it needs the buy-in of an entire organisation. To understand more about the role that collaboration will play in the evolution of the CMO: