With Collective creates first enrolment ad for same-sex marriage postal vote

The Australian Bureau of Statistics has released its first ad explaining the postal plebiscite on same-sex marriage and detailing the cut-off date for enrolment.

The 30-second television commercial created by Dentsu’s With Collective is centred around reminding people to register on the Commonwealth electoral role and update their details at

In March 2016, BWM Dentsu Melbourne was named the creative agency for the ABS’ Census campaign.

A spokesperson from Dentsu Aegis Network said: “In line with Dentsu Mitchell’s current contract with the federal government we can confirm that With Collective worked with relevant parties on the creative elements of the enrolment message relating to the Australian Bureau of Statistics Australian Marriage Law Postal Survey campaign over the weekend.”

The ad explains: “The Australian Bureau of Statistics will be giving all eligible Australians the opportunity to express their view on whether Australian marriage laws should be changed to allow same sex-couples to marry.”

Pictures of Australia’s landscape and people running and walking accompany the voice-over.

An ABS spokesperson said: “All procurement arrangements are currently under consideration. The ABS will comply with the relevant Commonwealth Procurement Rules.”


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