Colman Rasic to handle launch campaign for MasterChef magazine
News Magazines has appointed Colman Rasic to handle the launch marketing campaign for its new cooking title MasterChef.
The agency won in a pitch against three other undisclosed agencies, with the process led by the publisher’s food titles marketing director, Scott William.
The campaign will encompass TV, print, online and retail activity which will include a presence on News Limited properties, with spend worth up to an estimated $5m.
The soon-to-be launched monthly magazine comes off the back of the successful TV show of the same name broadcast on Network Ten.
News Magazines is the market leader in food publishing. Its titles include Super Food Ideas, Woolworths Australian Good Taste, Delicious and website Taste.com.au.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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