Colonial First State helps advisors get a ‘Step Ahead’ in new B2B campaign

Kalila Welch

November 15, 2022 10:30

Colonial First State (CFS) is reminding financial advisors of the benefits of its investment platform, CFS FirstChoice, with a new B2B campaign from It’s Friday.

The new work, ‘Step Ahead’, is centred around how it feels when an adviser is able to ‘get a step ahead and stay a step ahead’ thanks to all of FirstChoice’s innovations.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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