Attention-grabbing ads are vital to performance, but context is key as consumer concerns about misleading content surge

November 15, 2022 10:27

DoubleVerify a software platform for digital media measurement, data, and analytics, today released its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report.

In Australia, the report found that the cost of living concerns is driving “stay at home” content consumption – particularly on CTV and social media – with most (52%) Australian respondents reporting they spend more time-consuming content daily than they did pre-pandemic.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

attention fragmentation attention study Consumer appetite for content CTV DoubleVerify Four Fundamental Shifts in Advertising and Media Imran Masood social streaming