Colonial First State urges Aussies to take super off autopilot, via It’s Friday

Colonial First State found that over half of all Australians leave their super on ‘set and forget’, without monitoring its performance.

In a new campaign from It’s Friday, launching across film, outdoor, radio, social and digital, Colonial First State wants to “jolt every Australian into being more involved with their super to make sure that it’s not sitting in an average fund, headed for an average retirement”.