BIG W goes back to basics with Mamamia and M&C Saatchi collaborations
BIG W has revamped its basics clothing range and is spreading the word via a campaign and partnership with M&C Saatchi and Mamamia, respectively.
Following on from an 18-month industry, quality and customer research project – and in a move designed to incorporate customer feedback, “embracing diverse body types and championing the importance of feeling good in your clothes” – the prolific department store and M&C Saatchi is launching a new campaign crafted to emphasise the fact that its new clothes offer customers the perfect fit; a direct contrast to the near button-popping visuals of the creative.
The platform’s slogan, “new BIG W basics actually fit… unlike this”, is spread across the visual, using humour to entice Australians to visit BIG W and try on its basic garments.
Sounds great,, I hope the new range will feature larger sizes in the same styles,fabrics etc as smaller sizes, also larger women don’t want sleeveless styles, thank you..