Columbus Core boosts its digital team with two new performance directors

Performance marketing agency, Columbus, a Merkle Company, has appointed Michael Helms and David Rossi as national performance directors to its data and strategy division, Columbus Core.

Last month, Columbus retained Officeworks’ digital and performance marketing account while in August, the agency won Kathmandu digital media account.

The newly created roles are part of Columbus’ move to expand its expertise in search, social, affiliate marketing and programmatic services.

Mitchell McBeath, Columbus’ national managing director, said: “Our clients are telling us that they want integrated solutions, backed by agencies, that deliver tangible, measurable outcomes.

Both David and Michael have proven success in delivering outstanding value for brands. Their promotions reflect our continued commitment to invest, build and scale in response to our client partners’ needs. I look forward to supporting them as they continue to propel both our clients and Columbus Core product forward in 2019 and beyond.”

David Rossi said of his appointment, “I’m really passionate about building valuable partnerships with – and for – our clients. The prospect of joining our Columbus Core team is an exciting one, and I look forward to shaping best in class Performance Marketing strategies that deliver tangible business results.”

Michael Helms added, “I’m excited to be working closely with Dave and the team as we continue to enhance our offering and Columbus’ market-leading reputation in the Performance Marketing industry.

“We have a very enthusiastic and capable team here and, in partnership with our Merkle colleagues, I have no doubt we’ll continue to thrive in 2019.”


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