Comedians show off Two Good’s low sugar content via Communicado

Independent agency Communicado has released its first work for dairy brand Danone’s yoghurt, Two Good Yoghurt.

The “Nothing to Hide” campaign stars comedians Nina Oyama and Josh Earl, portraying Two Good Yoghurt and “Other Yoghurt” respectively.

The 21-second spot sees Oyama’s character point out that Earl’s character has its sugar content listed on the bottom, whereas Oyama’s Two Good Yoghurt displays its two grams of naturally occurring sugar on the front.

Ramona Culda, senior brand manager at Two Good, said: “The Communicado team have created a comprehensive integrated campaign that uses humour and a simple insight to clearly illustrate the total sugar difference between Two Good and some Other Yoghurts.”

Sarah McGregor, executive creative director at Communicado, said: “This was a great opportunity to speak to the virtues of a product with a real point of difference. We knew it was time to shine a light on those Other Yoghurts and their higher total sugar content that’s always written in teeny tiny font on the back of the pack.”

One of the OOH assets from Two Good’s latest campaigns

The campaign will be on Out-Of-Home, PR, sampling, and social media.

Communicado’s other work includes work for Mayver’s, Dulux, Earth Choice, PETstock, and McCormick Foods.

McGregor joined Communicado in November last year.


Client – Danone Murray Goulburn
Two Good Senior Brand Manager – Ramona Culda
Integrated Agency – Communicado
Executive Creative Director – Sarah McGregor
Account Director – Eliza Mielczarek
Production – Sherpa
Director – Barney Howells
Executive Producer – Nat Taylor
Media Agency – Principle Media Group
Managing Partner – Peter Toone
Account Director – Sam Waldren
Digital Manager – Emma Goodchild


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