8/10 women not adequately represented in car marketing, Are Media survey reveals

June 9, 2021 10:43

Are Media has released the findings of its inaugural Herpulse Auto survey of Australian women revealing that 80% of women say they are not adequately represented in car advertising.

Nat Bettini, research director at Are Media, said: “Car manufacturers recognise the role women play when it comes to purchase consideration. They are highly engaged and make informed purchase decisions by drawing on a range of sources, but it’s evident that more needs to be done to ensure they and their lives are better reflected in marketing.”

Inaugural Herpulse Auto survey via Are Media

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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