Commbank buys Socceroos naming rights in six-year Football Australia deal
Commonwealth Bank is heavily increasing its investment in Football Australia, with a landmark deal signed on Thursday morning that will see it become a major sponsor “at all levels”.
The six-year, multi-million dollar deal, commencing September 1, will see Commbank become the naming rights partner for the Socceroos, as well as the Emerging Matildas and Emerging Socceroos championships.
Subway was the previous naming rights partner of the Socceroos. Football Australia issued a media release earlier this week sharing that the agreement will conclude in August, following the “natural completion of the current contract term”.
Good move by CommBank if you look at the sports participation figures for kids: soccer is second only to swimming and well ahead of NRL and AFL.