Commbank becomes first big bank to release print ads since royal commission
Commonwealth Bank is the first big bank to release a full-paged advertisement in Nine’s papers including the AFR, Herald Sun and Sun-Herald.
The full-page ad uses Commonwealth Bank’s yellow and black branding, however, there is no obvious sign of the bank’s name.
The CommBank ad which appeared in the AFR
Titled ‘Better for you’, the ad reads: “Every day, we’re making changes to make your banking experience better. You’ll see it however you bank.
“New improvements, like how we help Australian business keep moving forward.
“Last year, we lent $580m per week. This year, we’re committed to supporting business even more.
“It’s banking you deserve. It’s just the start.”
This is the first major ad campaign to be published following the banking royal commission.
The ads also ran in the Illawarra Mercury, Newcastle Herald, Geelong Advertiser, NT News, The Cairns Post, Gold Coast Bulletin, Townsville Bulletin and Canberra Times.
Matt Comyn, CEO of Commonwealth Bank, said in a statement: “We are accelerating our work towards becoming a better bank by making changes each and every week to the way we do business and what we offer our customers.
“We are committed to turning our words into action and to be better for you, delivering real benefits and improving processes to ensure we remain focused on what our customers want.
“While we’re making good progress, there is still more work to do. We are determined to restore respect and trust amongst our customers and communities. Our customers can expect us to continue listening, making changes and providing the best possible experiences, no matter how they bank with us.”
Mumbrella understands CommBank uses its in-house capabilities for some of its above-the-line print advertising, while M&C Saatchi is its creative agency of record.
Commonwealth Bank has been approached for comment.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Given the climate, it’s better than Can
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The spent $580m per week (that’s $30b+ p.a.) … or was it that they lent $580m per week?
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