CommBank – Fitchy’s in a hurry and Sarah can only be reached by pineapple
Commonwealth Bank has released a series of three new ads, two focusing on the speed at which it does business and the third on the help it can offer savers.
One ad features man-in-a-rush Fitchy who uses a CommBank Mastercard to quickly settle his bills using Pay Pass:
Another concentrates on the bank’s 60 minute decision on home loans:
The third features a customer’s ability to switch off her email and enjoy a pineapple cocktail sooner, thanks to its savings specialists:
CommBank’s ad agency is Goodby Silverstein & Partners
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Talk to a branch specialist. Like no other bank is saying that at the moment.
Seriously, this campaign continues to confound me. And not in a good way. Having a bank open to unique communication is such a HUGE opportunity and it’s being wasted, again.
I’d just love them to make a stand. To define themselves. To show me what they believe in or stand for that’s completely different to all the other banks.
Or, hell, just entertain me better than the others.
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My current favourite line in a bank ad is the one below taken from a Westpac Business Banking ad:
“Wouldn’t it be great if the person helping you grow your business actually understood your business?”
Are they saying that before now business bankers didn’t understand the businesses they were lending money? I would’ve thought this would have been a pre-requisite for a fairly long time.
https://www.youtube.com/watch?v=SoeuP1e3qAI&feature=related
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These ads are so boring and bad…and they just keep coming. Who is responsible for this tripe? More importantly, who approves them?
Why must we be subjected to such crap? Bring back the clueless American ad agency ads… at least they entertained.
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I really want to like these ads.
They are fresh and original. They present product improvements. They speak to the consumer and his/her needs.
But …
Maybe it’s that this advertising seems so un-Commonwealth. It just doesn’t fit with the brand as we know it.
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@Angus Financial clients especially the big ones don’t have much to say in the savings area unless they have a competitive rate.
This is just a way to try and own a generic truth by bombarding consumers with the statement that CBA have “speciallists” (or tellers) that can let you know that you need to put more money in their bank more often so that you can save more and they can earn more by lending it to others.
This is exactly the same route that ANZ takes for its credit cards. If you looked into it you will see most providers have falcon security anyway. https://www.youtube.com/watch?v=PSSwfXlZQFI
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I like the way that ‘Fitchy’ ends up getting a personalised lunch – Turkey.
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Fitchy just seems like an annoying snob who can’t make time for anyone but himself because he is ‘soooo busy’ but really has spent half of his day mucking around on facebook.
@John Grono – good call!
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I prefer the hairy ape to be honest.
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Why are they advertising PayPass now? They stuck it on a new credit card (without asking) they sent me over a year ago. It’s great – it makes stealing money from you that much easier for wallet thieves.
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