CommBank launches new TV ad: ‘start with us’
Commonwealth Bank, which is in the throes of an advertising agency review, has launched a new TV campaign around the idea of starting something new.
The campaign was created by incumbent Goodby Silverstein & Partners, which is defending the business in an open review that includes fellow incumbent BMF, DDB and M&C Saatchi.
The campaign will be supported by product offers across home loans, deposits and transactions and credit cards that will roll-out through to April.
Not quite on the money. It lost my interest.
Funny! Have no idea what it was advertising, however.
Made me smile.
And I’m definitely looking to move my accounts out of Westpac.
Which Bank is this?
Some funny lines in there. Nicely shot. And not an ageing rocker in sight.
Nice work everyone concerned.
Oh dear. How long before someone complains that the guy saying he never looks at others in the sauna is homophobic and the ad gets pulled?
Nice work Monique and Andrew. It’s certainly different. In a good and positive way. Well done!
not inspiring, nor memorable ad. If you want to be different and start something new then the add needs to grasp the emotional side of discovery and exploration to fulfill a dream or fantasy and the elation that comes with it.