CommBank launches new TV ad: ‘start with us’
Commonwealth Bank, which is in the throes of an advertising agency review, has launched a new TV campaign around the idea of starting something new.
The campaign was created by incumbent Goodby Silverstein & Partners, which is defending the business in an open review that includes fellow incumbent BMF, DDB and M&C Saatchi.
The campaign will be supported by product offers across home loans, deposits and transactions and credit cards that will roll-out through to April.
Credits:
- Commonwealth Bank:
- Andy Lark – Chief Marketing & Online Officer
- Monique McLeod – General Manager, Brand Marketing
- Andrew Campbell – Executive Manager, Brand & Advertising
- Tara Robertson – Executive Manager Transactions, Investments & Deposits
- Agency: Goodby Silverstein & Partners
- Jeff Goodby – Creative Director
- Chris Moore – Executive Agency Producer
- Kate Catalinac – Agency Copy Writer
- Damien Fitzgerald – Agency Copy Writer
- Sara Tomonari – Account Director
- Production Company: The Feds
- Jude Lengel Producer
- Graeme Burfoot Director
Not quite on the money. It lost my interest.
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Funny! Have no idea what it was advertising, however.
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Made me smile.
And I’m definitely looking to move my accounts out of Westpac.
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Which Bank is this?
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Some funny lines in there. Nicely shot. And not an ageing rocker in sight.
Nice work everyone concerned.
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Oh dear. How long before someone complains that the guy saying he never looks at others in the sauna is homophobic and the ad gets pulled?
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Nice work Monique and Andrew. It’s certainly different. In a good and positive way. Well done!
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not inspiring, nor memorable ad. If you want to be different and start something new then the add needs to grasp the emotional side of discovery and exploration to fulfill a dream or fantasy and the elation that comes with it.
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