CommBank launches owned media network

Commonwealth Bank has launched an owned media network, opening up its physical and digital channels to advertisers in an Australian-banking first.

Designed to deliver relevant and compelling content to retail and business customers, CommBank Connect will provide a valuable platform for partners and advertisers to reach highly engaged audiences.

“The launch of CommBank Connect is a significant step for CommBank, as we improve our customers’ experience and deepen the connection between content and commerce,” said Jo Boundy, chief marketing officer at CommBank.

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