Third Avenue Consulting appoints MD, adds staff following significant growth
PR firm Third Avenue Consulting has promoted Julie Wright to managing director, following significant new business growth.
Working under the consultancy’s principal Rochelle Burbury, effective January 1, 2025, Wright will lead Third Avenue and grow the business, providing expertise and counsel to clients.
She joined the firm as a senior consultant in 2021, with over 20 years of experience in PR and strategic comms.
She spent a decade managing PR campaigns for paediatric healthcare at the Sydney Children’s Hospitals Network, where she led the comms team responsible for the $1.3 billion infrastructure program at The Children’s Hospital at Westmead and Sydney Children’s Hospital, Randwick. Her experience also comes from Access PR in Sydney and 3 Monkeys in London across clients in the media, entertainment, healthcare, infrastructure and not-for-profit sectors.
“I’m really excited to be stepping into the managing director role at Third Avenue. Rochelle and I have worked together on and off for more than 15 years now, and remained good friends in between. We bicker like an old married couple, but truly do have a good time working together with our team and our clients,” Wright said.
“I have always believed you should walk towards the opportunities that excite you and feel good in your gut so I am really looking forward to this next chapter.”
(L-R): Julie Wright, Rochelle Burbury, Leigh Fenech
Also promoted is Leigh Fenech, who will further support the firm’s expanding client roster and growth ambitions, as a consultant. She has worked with Third Avenue for a number of months as an account coordinator, but quickly established herself as invaluable to the team and its clients, according to Burbury.
Fenech brings more than 15 years of experience across ecommerce, digital content management, inventory control, and marketing to the new role. She has held key roles at Seafolly, Universal Music Australia, and HOYTS Group, among others.
Burbury said the promotions will enable Third Avenue to continue to grow and provide expertise to its clients across the media, advertising, marketing, adtech, and research sectors.
“It’s been a big couple of years for Third Avenue, recording double digit revenue growth for three consecutive years; and it’s recognition of the fact that experience, effectiveness and being connected are core to bringing to life successful, specialist public relations programs,” she said.
“We work with a range of clients, from start-ups to large global companies, however the fundamentals remain the same. It’s about really knowing our clients’ business and the landscape in which they operate, and supporting them to build reputations and achieve business objectives.”
Burbury described Wright as her “right hand person” at the consultancy, and said her appointment is a reflection of her contribution to the team and their clients.
“I could not be more delighted that I’ve finally convinced Jules to take on this new role, boss me around, and take Third Avenue to the next level. About time,” she said.
“I am incredibly proud to say Third Avenue is 100% female and we are all working mothers – our firm policy is family first – we help and support each other when required, we all work bloody hard, and have a lot of fun along the way, celebrating in the success our clients achieve.”
The changes are effective January 1, 2025.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
communications
Julie Wright
Leigh Fenech
PR
Rochelle Burbury
Third Avenue
Third Avenue Consulting
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