Commercial radio ad revenue up 4.7% in January

Commercial radio ad revenue saw a positive start to the year, with revenue up 4.7% in January compared to January 2021, according to data released by industry body Commercial Radio Australia.

Ad revenue for the five major Australian capital city markets totalled $42.698 million in January 2022 compared to $40.796 million a year ago.

The figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data.

Commercial Radio Australia, chief executive officer, Joan Warner, told Mumbrella: “The year on year growth in January continues the upwards trend in ad revenue figures throughout 2021, which saw radio rebound as advertisers came back to the market after a tough 2020. Radio is still performing well in attracting large scale audiences and it is a brand-safe environment.”

She added: “The fast-moving Omicron variant and its associated disruptions threw us a curve ball as we moved into 2022, so it is very encouraging to see that ad revenue continued to record year on year growth in January.

“We expect that this positive trajectory will continue throughout the year as advertisers confidently invest in radio to deliver a high level of engagement for their brands.”

Sydney stations reported a 9.3% year on year increase in ad revenue to $12.436 million in the month of January while Perth stations were 8.6% higher at $5.937million. Adelaide was up 4.4% to $3.796 million, Brisbane rose 3.0% to $6.249 million, and Melbourne stations increased 0.2% to $14.280 million.

In December’s last year quarter, commercial radio advertising was up 10%, totalling $185.4 million, an increase from $168.5 million in the same period the year prior.

Warner appeared on the Mumbrellacast last year, to detail the switch in radio ratings measurement shake-up.


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