Commercial Radio Australia appoints AudioNet to automate radio buying

Commercial Radio Australia has announced a “fully operational, all-of-industry automated holdings system”, appointing AudioNet as the industry partner to automate the radio buying process.

AudioNet, selected by the CRA Automation and Programmatic Committee, which was established late last year and chaired by Nova Entertainment CEO, Cathy O’Connor, will create automated holding software that will allow agencies to interact with all radio stations’ traffic management systems.

The system will allow a media agency to view radio spots that are perfectly matched to their system, as well as spots that have been changed and allow them to accept the changes or query them with the station.

O’Connor said: “An industry-wide automated holdings system will make radio easy to transact with and is the first step for radio as an industry to move forward into the automated transaction space.”