Morning Update: Helen Mirren drinks Bud, spruiks Uber; Snapchat tweaks cut viewers; Hollywood’s incompetent female journos

Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas.

The AB InBev lager brand and the ride-hailing app are offering free rides to new users throughout December. The offer will be promoted through out of home ads at 3500 sites across the UK.

Digiday: Snapchat Discover publishers see viewership drop by a third after platform tweaks

For Snapchat Discover media publishers, the platform giveth and the platform taketh away. Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop.

Vox.com: Hollywood won’t let female journalists be competent

In 2015, New York magazine wrote about the terrible sexist stereotypes that attend Hollywood portrayals of female journalists. “Would it kill Hollywood to give us one grown-up Rory Gilmore?” asked writer Marin Cogan.

But as the recent Gilmore Girls: A Year in the Life revival has shown us, it turns out that a grown-up Rory Gilmore doesn’t subvert these stereotypes — she embodies them, along with a host of additional professional incompetencies no one saw coming.

Ad Week: This Very Sweet Holiday Ad Follows a Man on a Mission to Learn English

 Allegro, the most popular online marketplace in Poland, gives us ‘English’, a holiday story about an elderly Pole who orders a complete English for Beginners set through the auction service.

Our elderly friend’s painstaking progress is both steadfast and touching. He places Post-its words on everything—even his dog—and practices his English at every opportunity, an act that feels all the more courageous because of his solitude. This is someone who’s been alone a long time.

https://youtu.be/L1YQFj64oBk

Ad Age: ‘Space Jam’ Is Back in a New Spot for Jordan: It’s Last Night’s New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time.

The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Susana Tsui, CEO PHD Asia Pacific

Mumbrella Asia: PHD launches in Korea

Omnicom Media Group media agency PHD has opened for business in Korea, its 19th operation in the region. PHD South Korea will be led by HeeYoun Yang, who joins from Omnicom creative agency Proximity where she was general manager.