Commercial Radio Australia launches quirky Christmas digital campaign

Commercial Radio Australia has today launched its new Christmas campaign, aimed at promoting digital radio as the perfect gift.

Featuring six different ads – created by specialist radio agency Eardrum – the brand campaign will also include online advertising and interactive kiosks, which allow consumers to trial digital radios.

Set to run until December 24, the ads will air across the major commercial radio stations in Sydney, Melbourne, Brisbane, Adelaide and Perth.

CRA’s CEO, Joan Warner said: “This extensive Christmas campaign is part of the ongoing investment by the industry and stakeholders to raise the awareness of the benefits of digital radio and encourage listeners to buy a digital radio for Christmas.”


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