Commercial radio teams up for unified digital audio ID
Commercial Radio & Audio has announced a unified digital audio ID that will simplify the way marketers buy digital advertising across ARN, Nine, Nova, and SCA.
The CRA revealed details at its annual audio showcase event HEARD on Tuesday afternoon.
The unified digital audio ID will exist alongside the station’s individual programmatic offerings and is “designed to deliver cross network campaign optimisation through improved management of reach and frequency and enhanced targeting capabilities, enabling marketers to achieve greater scale and enhanced efficiency in their digital audio strategy”.
It was such a missed opportunity that this announcement was just a bullet point in the opener and not properly launched with a song, dance, and show off – or even a vision of what it will be. Smacks a bit of being at best an idea with a quick logo than anything commercially real.
CRA is getting less relevant than it used to be which is a hell of an achievement. When will this sector grow up?
Can we skip the statements, what are your suggestions for them increasing relevance?
Better late than never