Enero names new COO to replace outgoing CEO
Enero Group — parent company of BMF, Hotwire and Orchard — has appointed a new chief operating officer, to replace outgoing CEO, Brent Scrimshaw.
Ian Ball takes on the role from next week, with responsibilities including overseeing the operational and financial leadership of the business, and the takeover of the OBMedia strategic review.
He replaces Scrimshaw and will report directly to Enero’s Chair, Ian Rowden.
Operating CEO’s of Enero Group’s agencies — including BMF’s Steve McArdle and Orchard’s Wai Kwok — will now report to Ball.
Ball joins Enero with over 40 years of international experience, spanning consulting, technology, professional services, and private equity. He has held senior roles including at EY, Silver Lake, Cardno, and most recently, TEG where he was chief operating officer and head of strategy and M&A.
“I am excited to be joining Australia’s only listed marketing and communications business to lead the business through its next phase of growth,” Ball said of his appointment.
“In particular, the quality of the individual business units, its talented staff, global reach and exposure to growth markets provide a very strong platform for value creation. I am looking forward to working with the board, the leadership team, and meeting our people to unlock this potential.”
Rowden described Ball as a “high accomplished executive” and said his proven track record of success was a huge draw card.
“His deep understanding of the marketing and technology landscape, coupled with his experience in driving operational excellence, makes him ideally suited to lead Enero’s next phase of growth and innovation,” he explained.
“I am particularly glad we have attracted someone with the qualification and background to coordinate and fast track our efforts to harness AI on behalf of our agencies and clients.”
His appointment follows the recent launch of Enero’s refreshed brand positioning, ‘Free Thinkers United’, which “reflects its commitment to innovative, independent thinking”, as well as its ability to combine strategy with creativity to solve problems for clients.
Ball’s appointment is effective February 17.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Thanks for the AI mention. Very important to tick that box
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Great job Enron!
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