Enero names new COO to replace outgoing CEO

February 12, 2025 10:22

Enero Group — parent company of BMF, Hotwire and Orchard — has appointed a new chief operating officer, to replace outgoing CEO, Brent Scrimshaw.

Ian Ball takes on the role from next week, with responsibilities including overseeing the operational and financial leadership of the business, and the takeover of the OBMedia strategic review.

He replaces Scrimshaw and will report directly to Enero’s Chair, Ian Rowden.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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2 COMMENTS

Open Gemini 12 Feb 25

Thanks for the AI mention. Very important to tick that box

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Ad critic 13 Feb 25

Great job Enron!

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