Commercial television revenues fall below $2bn in the six months to December
Commercial television advertising revenue has dropped by 3.24 per cent in the six months to December and dropped below the $2bn mark – with the Ten Network hardest hit.
And it was the capital cities which saw the biggest drop, totalling $67m, according to data released by Free TV Australia this afternoon.
The market overall shrank to $1.994m in the half year period, a drop of 3.24%nt compared to the same time last year.
Ten suffered the most, dropping from a 25.53% share between January and June last year to 21.57% in the second half.
Seven led with 40.29% of revenue and Nine second with 38%, a big improvement from the former Packer-owned network’s 31% in 2009, boosted by its Olympics year.
Overall free-to-air television revenues last year dropped $88 million to $3.810bn, down $2.3% from the $3.898bn in 2011.
But Ten is optimistic.
“Clearly 2012 was a tough year for Ten,” Network Ten Chief Sales Officer Barry O’Brien, said today.
“But based on our client renewals, we are confident our revenue share will grow across 2013.”
Seven trumpetred that no network had previously delivered two consecutive 40% plus revenue share results in the Free TV figures in a calendar year. Seven delivered a 40.16% revenue share across January-December 2012.
