Common State launches specialist gaming and digital culture agency

October 8, 2024 9:00

Cultural comms consultancy Common State is expanding with the launch of a dedicated gaming and digital culture agency.

Marking a move into the digital entertainment arena, the launch of Superstate will combine Common State’s passion for gaming with its expertise in culture and entertainment PR.

The new agency will be spearheaded by Common State account director Jadan Carroll and marketing manager Hamish Kirkpatrick who will assume the roles of co-managing partners. They will be supported by senior account manager Charly Binney and senior account executive Caitlyn Miles.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

agency bolster group Caitlyn Miles Charly Binney Common State culture digital culture entertainment gaming Hamish Kirkpatrick Jadan Carroll Luke McKinnon Superstate