Commonwealth Bank launches online game for school kids

The Commonwealth Bank has launched an animated online game aimed at teaching primary school children how to manage their money.

Coinland, created by The White Agency, lets kids create an avatar to represents them in the game. They are guided by the character, Platy, who shows them how their actions impact on their savings goals.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.