Commonwealth Bank promote Tap & Pay PayTag with tap dancing
The Commonwealth Bank has launched a new campaign promoting its Android and iPhone compatible Tap & Pay PayTag which allows customers to use their mobile to pay at any MasterCard PayPass terminal.
The ad, from M&C Saatchi, takes the ‘tap’ in Tap & Pay literally as it uses tap dancers to promote the new product.
https://www.youtube.com/watch?v=L9m0dN1YElM
It ends with the tagline “Now with your mobile you can tap and pay, only with CommBank you can”.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Saw it last night while watching with teen kids who hate everything.They loved it.Great positive vibe.
Is it still ok today Vibe?
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It’s not a bad ad until you realise it’s for one of the big 4…
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One of the best ads on TV at the moment. I even liked it the second and third time I watched it.
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Degree of difficulty? Huge.
Bank ads are tough as hell. Props to all involved.
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Love it. Fantastic vibe ( and yes I think we can still use that word) and great way to get across the message in a not so dull way.
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I’m young and love this ad! Thumbs up to those involved in the creation! The song choice and idea appeal to the newer generations like my own who want a more simple approach to banking.
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Btw can anyone tell me the name of this song?
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What do the lyrics say? I can’t even pick up the words. Music is good, but words are impossible for me to understand.
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It’s called ‘Swagger’ by a Melbourne band called ‘Sweets.’
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Love it
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How’d you find the song Devon? I can’t find them…
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Love it!!
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I really love this ad!! Such a great vibe. I saw it one day when I was watching MKR. Now I watch it 24/7. So cool, love the way they dance, especially the girl.
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Great idea
Only wish the tap sound was stronger in the mix.
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Best add for years irrespective it is for a bank.o love tapping
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Really want to know who the dancers are?????
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That doesn’t look like my man, my man,
my man doesn’t have a swagger like that
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The advertisement features some dynamic tap dancing to “Swagger” by Sweets a track written and performed by NMIT Bachelor of Music Industry graduate Annabelle Tunley and produced by Mark Lang (Lecturer and Label Director), Nick Huggins and NMIT Bachelor of Music Head of Program Dr Greg Arnold
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That doesn’t look like my man, my man
My man doesn’t ave a swagger like that.
Swagger, by Sweet.
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Who r the dancers
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Plz can anyone tell me who r the dancers …..
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