Commonwealth Bank’s Time Vault treasure hunt begins

Commonwealth Bank’s Time Vault, an online/offline campaign in the form of a treasure hunt launched yesterday. The campaign, driven through facebook is held over ten days and will send scavengers on a daily hunt to answer clues about a different decade of the bank’s centenary.

The announcement:

Commonwealth Bank’s “Time Vault” Sends Consumers Hunting For Answers In-Branch

Sydney: The second day of Commonwealth Bank’s Time Vault ‘treasure hunt’ style Facebook promotion will take an offline twist today as hundreds of people head into a Commonwealth Bank branch to locate the answer to a question published on Facebook. Tasked with finding the name of Commonwealth Bank’s first account holder, consumers have until 11am AEDT tomorrow to correctly submit the answer and be in with a chance of winning $2,000.

Developed as part of the Bank’s extensive Centenary campaign, The Time Vault is housed within a tab on the Bank’s Facebook page. Launched on November 21, 2011, every day for ten business days a question relating to a certain decade of Commonwealth Bank’s 100-year history will be asked. Players will then be sent on a ‘treasure hunt’ style quest to collect information, clues or codes so they may answer each question correctly and unlock the secrets of Commonwealth Bank’s history.

The Time Vault can be found at www.facebook.com/commonwealthbank

Source: Commonwealth Bank press release


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