Commonwealth Games coverage sees Seven soar to a weekly win
The second week of the Easter non-ratings period was won by Seven, with the Commonwealth Games giving the channel a hefty boost to a 28% share.
Seven’s week – which included the 2018 Gold Coast Commonwealth Games opening ceremony – put the channel in a strong position, ahead of nearest competitor Nine, which finished the week on 16.2%, according to OzTam’s overnight preliminary ratings.
Last week, Seven’s share was 18%.
Ten appeared to be more heavily impacted by The Commonwealth Games, with its weekly share falling to 9.8%. ABC’s share was 11% and SBS had an average weekly share of 4.5%.
Seven also led the key advertising demographics, made up of the 16-39s, 18-49s and 25-54s, with shares of 40.4%, 39.8% and 38.8% respectively.
Those results were not a surprise, given the top five shows of the week were the opening ceremony, with 2.006m metro viewers, and broader Commonwealth Games coverage.
Meanwhile the success across total people and the demographics for Nine’s Young Sheldon and The Big Bang Theory helped the channel to a share of 16.7% in the 25-54s, a 15.2% share for the 16-39s and in the 18-49s a 16.2% share.
Nine’s Young Sheldon was the most watched entertainment program of the week with 916,000 metro viewers. The Big Bang Theory wasn’t far behind, with 805,000 metro viewers.
Ten’s most watched program of the week was Monday night’s episode of Bachelor in Paradise, with 707,000 metro viewers.
Across all channels, Seven comfortably won the week with a network share of 39.4%. Nine Network finished the week with a 24.1% share and Ten’s share was 14.2%.
The following table was prepared by Nine based on Oztam data. It includes only the commercial networks, omitting ABC and SBS channels:
