Comms Council launches PR arm, ‘We will not replace PRIA’
Stuart Gregor: new PR Council chair
The Communications Council has launched a PR arm – a move it says will not replace the existing public relations industry body, the PRIA.
Comms Council boss Margaret Zabel told Mumbrella: “The intention is not to replace the PRIA. Not at all. What we can offer Australian consumer PR agencies is complementary to their current membership plans.”
Clearly what is now needed is an industry body to represent the PR interests of industry bodies who represent the PR interests of agencies who represent the PR interests of clients.
= more rubbish awards nights and scantily clad PR gal get togethers.
doesn’t bode well for the PR industry that Ms Zabel failed PR 101 by repeating the negative “the intention is not to replace the PRIA. Not at all” and peddling a patently bullshit line ” What we can offer Australian consumer PR agencies is complimentary to their current membership plans”
…and interesting that McGregor is running the new PR show…look out Ms Zabel, he is clearly angling for your job!
Interesting. I’ve always thought the PRIA is a bit stale despite being a long-time member, so it’s good to see the industry get a shake-up. Hopefully it’ll mean both bodies strive to be more relevant to PR professionals and there will be better industry leadership.
surprised to see Mango on there after their recent reputational damage
can anyone tell me what the PRIA actually does? submit thought leading ideas to government? discipline members who dont follow their code of conduct?
other than an awards night (which i am aware of), the PRIA is not actually very visible in activity
Across the ditch in New Zealand we have established the Marcomms Leadership Group (MLG) as part of the Communication Agencies Association of NZ (CAANZ). It is made up of a group of agency heads from both PR and Experiential disciplines and supported by the CAANZ team.
PRINZ (the PR Institute) and the MLG work collaboratively, with the MLG more focused on consumer PR agencies and their needs while PRINZ supports professional development for individuals.
Both run events, including international and local speaker forums, and initiatives to which each has preferential pricing. Additionally, the CAANZ Training Development officer and PRINZ training have looked at each other’s offerings to ensure they are complementary.
I would encourage initiatives that help develop Public Relations and Experiential in the market and wish you all well.
Megan Clark
Chair, Marcomms Leadership Group
CAANZ