Comms Declare calls on government to stop fossil fuel production in new campaign
Comms Declare has rolled out a new campaign lobbying the government to stop new fossil fuel production with Doctors for the Environment (DEA).
Created by Silver Lining, Smoke Kills uses imagery associated with cigarettes to raise awareness that burning fossil fuels causes more deaths than tobacco.
Smoke Kills features a paid campaign from Alchemy One across out-of-home, social and digital, directing people to a website to sign a petition to ban all new coal, oil and gas projects and legislate national restrictions on the advertising and sponsorships of these products.
Isn’t it ironic that in the article there is a picture of a Hyper Media truck with a big billboard. I’d make a guess that it uses fossil fuels.
@anonymous my favourite type of comment; A grade whataboutism.
So with your comment in mind, what’s your solution? Shall we just continue on as we are? Business as usual?
If that’s the solution, I really hope you like holding your breath. Personally, I would like to stand outside and breathe in deep knowing the air isn’t going to kill more people than the road toll. I’d like this for future generations as well.
@Claire Maloney, @anonymous makes a fair point. Perhaps the creative should have focused on the emissions of the vehicle carrying the message, or a message-congruent truck specified. 300 packs of cigarettes to a small group of people who will pretty much ignore it feels like an awards-grab opportunity.
No, I don’t like breathing in this sh*t either. That doesn’t mean I or anyone else can’t question this method of communication. And it doesn’t mean @anonymous supports the status quo, as your fatalistic my-way-or-the-highway tone suggests.
I sold my car and walk/ride/PT as much as possible. How about you?
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