Comms industry responds to bushfires – PRs urged to get involved; Herald Sun’s yellow ribbon appeal; Twitterers to fall silent

The media and marketing industry is continuing to do its bit in the aftermath of the bushfires emergency.

PR practitioners have today been urged to lend their expertise to overstretched peers.PR analyst Gerry McCusker, author of the PR Disasters blog,  has suggested that with the job market having left some PRs without work at the moment, they help fatigued comms teams involved in the emergency.

Melbourne’s Herald Sun has launched a yellow ribbon campaign, asking readers to wear the items to show their solidarity with the victims.

And Twitterers are being asked to support a one minute silence on Twitter at 4pm on Friday. According to digital consultant Fiona Bendall: “I have had a call from Kevin Rudd’s press officer and they are supporting this.”

Meanwhile, Crikey rounds up examples of the best journalism to have arisen from the tragedy.

And Gary Hughes of The Australian has today produced another oustanding piece on his return to the ruins of his home.


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