Eye appoints new boss for global airport business and takes beer brand back to nature
Out of home firm Eye has appointed a new global director, based in Australia, for its airport business.
Jeremy Corfield, previously CEO of Eye’s UK operations, has been appointed to head up Eye Fly, which covers 21 airports throughout Australia, New Zealand, Indonesia, Singapore and the United Kingdom. Eye is owned by the Ten Network.
Gerry Thorley, Eye Group’s CEO said: “With Eye Fly now in five countries we have a large and valuable footprint on which to build and we are confident that Jeremy will direct, lead and grow the Eye Fly product on a global scale.”
Meanwhile Eye’s billboards division has been working with beer brand Cascade for what it claims as an Australian media first – billboards with real, growing pot plants.
The campaign, developed with media agency Mediacom Melbourne and ad agency Badjar Ogilvy, is part of Cascade Green’s “back to nature” positioning.
The billboards appear in Sydney, Melbourne and Brisbane and are expected to be fully covered by the time the campaign ends in April.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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