Red Agency, Ogilvy PR and Atomic 212 win big at CommsCon Awards
The Ogilvy PR network was the big winner at last night’s CommsCon Awards, taking home four awards, while Red Agency took out the Large PR Agency of the Year award.
Large PR Agency of the Year: Red Agency
Ogilvy PR was recognised for its efforts in The Release of Peter Greste, winning the Best Issues Management Award and the Best Government Relations Campaign.
Howorth Communications, which is part of Ogilvy PR, took home the CommsCon Award for Collaboration for its SAP Australian Digital Experience Report, with the work also picking the Best Use of Research and Insights award.
Atomic212 picked up three gongs for its Lucy the Robot campaign for Double Robotics, including Best B2B campaign, Launch or Relaunch Campaign of the Year, and PR-led Event or Activation of the Year.
The campaign was also highly commended in the Best Campaign with a Small Budget, which was awarded to Mango Communications for its Tinder Wombat campaign for Ballarat Regional Tourism.
Mango Communications also took home the Best Use of Owned Media award for its The Line campaign for Our Watch, and the Pro Bono Campaign of the Year for its The Unconventional Oven campaign, for Kidsafe.
Red Agency also took home three awards, including Large PR Agency of the Year. The agency won the award for Corporate Social Responsibility for its Real Needs work for Real Insurance, and Red Agency’s Taylor O’Conner was named Best New PR Talent of the Year.
The evening saw Weber Shandwick Australia’s Ava Lawler named PR Leader of the Year and Klick Communications crowned PR Employer of the Year.
Kite Communications won the Boutique/Small PR Agency of the Year, while History will Be Kind took out the mid-sized PR Agency of the Year category.
The winners:
- Best Social Media or Digitally-led Campaign: One Green Bean with UM for NBN – Connected Stories
- Highly Commended: Pulse Communications for Virgin Australia – April Fool’s Social campaign
- Best B2C Campaign: Edelman for Samsung – LifeLive
- Best B2B Campaign: Atomic212 with Men at Work Communications for Double Robotics – Lucy the Robot
ArtOf2 Photography – www.artof2.com
- Best Campaign with a Small Budget: Mango Communications for Ballarat Regional Tourism – Tinder Wombat
- Highly Commended: Atomic212 with Men at Work Communications for Double Robotics – Lucy the Robot
- Best Use of Owned Media: Mango Communications for Our Watch – The Line
- Internal Communications/Change Management: Beam Suntory – One Beam Suntory
- Best Issues Management: Ogilvy PR Australia (comprising Parker & Partners and Howorth) for Al Jazeera English – The Release of Peter Greste
- Launch or Relaunch Campaign of the Year: Atomic212 with Men at Work Communications for Double Robotics – Lucy the Robot
- PR-led Event or Activation of the Year: Atomic212 with Men at Work Communications for Double Robotics – Lucy the Robot
- Best Government Relations Campaign: Ogilvy PR Australia (comprising Parker & Partners and Howorth) for Al Jazeera English – The Release of Peter Greste
- Best Government Sponsored Campaign: Fenton Communications for Victorian Government Department of Economic Development, Jobs, Transport and Resources – Melbourne Market Relocation
- Best Investor or Community Relations Campaign: N2N Communications for Vocus Communications/Amcom – Vocus/Amcom Merger
- Corporate Social Responsibility: Red Agency for Real Insurance – Real Needs
- Highly Commended: Priceline Pharmacy for Priceline Sisterhood Foundation – Sisterhood Day
- Pro Bono Campaign of the Year: Mango Communications with DDB Melbourne for Kidsafe – The Unconventional Oven
- Best Influencer Strategy: Hill+Knowlton Strategies for Applejacks
- The CommsCon Award for Collaboration: Howorth Communications with AMR and The Factuary for SAP Australia – SAP Australian Digital Experience Report
- Social Media Community Manager of the Year: Alexandra Pickwell, The Conscience Organisation
- Best New PR Talent of the Year: Taylor O’Conner, Red Agency
- PR Professional of the Year (in-house): Dan Chamberlain, nbn
- PR Professional of the Year (agency): Stuart Wragg, N2N Communications
- PR Leader of the Year: Ava Lawler, Weber Shandwick Australia
- Best Use of Research and Insights: Howorth Communications with AMR and The Factuary for SAP Australia – SAP Australian Digital Experience Report
- PR Employer of the Year: Klick Communications
- Highly commended: Red Agency
- PR Team of the Year – in-house: AccorHotels
- Highly commended: David Jones
- PR Agency of the Year (boutique/small): Kite Communications
- PR Agency of the Year (mid-size): History Will Be Kind
- PR Agency of the Year (large): Red Agency
- Highly Commended: Pulse Communications
