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Red Agency tops CommsCon Awards shortlist, Tim ‘Rosso’ Ross revealed as host for awards night

Havas Worldwide’s Red Agency has topped Mumbrella’s CommsCon Awards shortlist, with nine short-listings across the award’s 27 categories.

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Announced today, the shortlist recognises the best campaigns, businesses and individuals in public relations and the communications industry.

TBWA-aligned agencies Eleven and FleishmanHillard picked up eight short-listings

Red Agency will look to retain its title of CommsCon’s Large PR Agency of the Year, competing for the crown against One Green Bean, N2N Communications, FleishmanHillard and WE Buchan.

Red Agency celebrating winning Large PR Agency of the Year in 2016

Red Agency celebrates winning Large PR Agency of the Year in 2016

Amongst the Midsize PR Agency of the contenders are Sling & Stone, History Will Be Kind, Forward Agency and Magnum & Co.

Four agencies, including The Cru, CampaignLab, Hunter Communications and Bench PR, will compete to be named Boutique or Small PR Agency of the Year.

In the people categories, Weber Shandwick’s Ava Lawler will defend her PR Leader of the Year title against The Herd Agency’s Vanessa Liell, Text100’s Karen Coleman and Red Agency’s Jackie Crossman.

Ava Lawler won

Ava Lawler (right) won PR Leader of the Year in 2016

Meanwhile the Best New PR Talent of the Year award will be fought out amongst Weber Shandwick’s Sophie Mac Cue, Filtered Media’s Ghadeer El-Khub and Sling & Stone’s Tahlia Davies.

The awards will be presented on the evening of Thursday March 30, 2017, at the Four Seasons Hotel in Sydney.

The night will be hosted by comedian Tim ‘Rosso’ Ross who has previously also hosted The Mumbrella Awards.

Comedian Tim Ross will host the CommsCon Awards

Comedian Tim Ross will host the 2017 CommsCon Awards

Ross is best known for his stand-up comedy and his work in radio – he has the rare distinction of hosting both a number one drive show and breakfast show in Sydney.

He also has a long-standing passion for architecture and design and over the Past four years Ross has performed his live Man About the House show exclusively in architecturally-significant buildings and homes that he turns into temporary theatres.

Tickets for the dinner are now on sale.

The shortlist:

Best Social Media or Digitally-led Campaign

  • Eleven for M.J. Bale – Uncrushable
  • FleishmanHillard for University of New South Wales – Made by Me
  • History Will Be Kind with Frank PR for Twentieth Century Fox Home Entertainment / X Men – #MutantDay: Discover Your Inner Mutant
  • Leo Burnett Melbourne for Headspace – Reword
  • Pulse Communications with Traffik & Red Cartel for eBay Australia – The World’s First Virtual Reality Department Store

Best B2C Campaign

  • Eleven for M.J. Bale – Uncrushable
  • FleishmanHillard for University of New South Wales – Made by Me
  • The Monkeys with Pulse Communications & Bohemia for UBank – All I Need
  • Pulse Communications with Traffik & Red Cartel for eBay Australia – The World’s First Virtual Reality Department Store

Best B2B Campaign

  • CampaignLab for TomTom Telematics – Driving Down the Cost of Congestion
  • Edelman Australia for PayPal Australia – PayPal mCommerce Index
  • Pandora with Spotify – Unrivalled  – This Is Audio Now
  • Priceline Pharmacy – The Beauty Prescription

Best Campaign With a Small Budget

  • Frank PR for Travel Insurance Direct – Homesickness Hotline
  • The Good Beer Co with BWS for Great Barrier Beer – Great Barrier Beer BWS launch
  • ME Bank with Keep Left PR – ME’s Super-Smasherday
  • Ogilvy PR Health for Pink Hope – Pink Hope Genetic Testing Grant Program Launch
  • Propeller with Clemenger BBDO for Transport Accident Commission (TAC) – Meet Graham
  • Red Agency with Marlin for Camp Quality – Christmas Crack Ups

Best Use of Owned Media

  • Brisbane City Council – Team Brisbane CityCat design competition
  • City of Melbourne – Green Your Laneway
  • Mango Communications for Unilever/Streets – Viennetta on A Stick
  • Text100 for The IOT Group/ROAMe – Text100 gets ROAMe airborne with soaring sales

Best Internal Communications or Change Management

  • Commonwealth Bank of Australia for One.CBA – One.CBA Change Communications Campaign
  • Harbour City Ferries – Grassroots Video Newsletter – Capturing the Spirit of Sydney’s Ferry Operators
  • PepsiCo Australia – PepsiCo Chatswood Head Office Move: Change and Internal Communications
  • PwC Australia – Our Road to 2020
  • REA Group – The Values We Live By

Best Issues Management

  • BBS Communications Group for Iglu – Mary Street Student Accommodation
  • City of Canada Bay – Go, Pokemon Go! Augmented reality game causing havoc in Rhodes

Launch or Relaunch Campaign of the Year

  • Agent99 Public Relations – Buderim Ginger Pride Rally
  • InsideOut PR for Reword – Reword
  • Mango Communications with Cummins & Partners for Simplot/Chiko – Roll home with a chiko
  • Neon Black for Natural Solar
  • Poem with Ideosphere for Alternative Meat Co
  • Pulse Communications with Traffik & Red Cartel for eBay Australia – The World’s First Virtual Reality Department Store

PR-led Event or Activation of the Year

  • McGrath Foundation – The McGrath Foundation Mosaic at Vivid Sydney
  • Red Agency & Destination NSW – Vivid 2016
  • Tourism Australia with The Cru – Noma Australia

Best Government Relations Campaign

  • Chapel Street Precinct Association for Melbourne’s Chapel Street – #NOTHAPPYDAN
  • Essential for Luke Batty Foundation – Justice for Kids
  • Icon Agency for NSW Farmers – #Farmers4LandReform

Best Government Sponsored Campaign

  • CSIRO with Nodding Dog & Lee Lin Chin – CSIRO: better than chicken nuggets
  • FleishmanHillard for University of New South Wales – Made by Me
  • One Green Bean with Society for NBN – Sky Muster W
  • Sydney Water – Keep Wipes Out Of The Pipes
  • ThinkHQ for Organ and Tissue Authority – DonateLife Week 2016

Best Investor or Community Relations Campaign

  • Espresso Communications for iAwards – Australian Information Industry Association iAwards 2016
  • Haystac with Blue 449 & Archibald/Williams for Uno Home Loans – Launch of Uno Home Loans
  • Leo Burnett Melbourne for Headspace – Reword
  • McGrath Foundation – Pink Up Mudgee
  • PPR for University of Adelaide – B Part of It

Corporate Social Responsibility

  • Mango Communications with Cummins & Partners for Simplot/John West Australia – Most Sustainable Tuna
  • Samsung Electronics Australia – Creators Wanted
  • SenateSHJ for Bayer Australia – Do You See What I see?
  • Sydney Water – Keep Wipes Out of The Pipes

Pro bono Campaign of the Year

  • Eleven for Australian Volunteer Coast Guard – Seabay
  • IMPACT Communications Australia for ANZGOG – Save the Box
  • Red Agency with Havas Creative & Finch for The Steve Waugh Foundation – The Riderless Bike
  • Red Agency for Walking Wounded – Saving Soldiers From Suicide

Best Influencer Strategy

  • Expedia ANZ – Follow Your Roots
  • FleishmanHillard for University of New South Wales – Made By Me
  • Klick Communications for Eastland – Eastland x Margaret Zhang: In The Youth Of Our Fury
  • Red Agency for Heinkeken – Heinken House Launch
  • Tourism Australia with The Cru – Noma Australia

Best Use of Research/Insights

  • American Express with N2N Communications and Ogilvy PR Australia for Shop Small 2017 The Economy of Shopping Small Report
  • Filtered Media for Financial Planning Association of Australia – Dare to Dream
  • Weber Shandwick for Accor Hotels – Ibis PLAY

Best PR Employer

  • Access PR
  • The Atticism
  • IMPACT Communications
  • Klick Communications
  • Red Agency
  • Text100

Best PR Team of the Year (In-house)

  • finder.com.au
  • Samsung Electronics Australia
  • PayPal Australia
  • Fox Sports
  • NEC Australia

Social Media Community Manager of the Year

  • Alycia Bryant – Woolworths
  • Madeline Georgiadis – AccorHotels
  • Jesse Lewis – Touch Creative
  • Lauren Piro – Quiip

PR Professional of the Year (In-house)

  • Kirsty Dunn – Gumtree Australia
  • Bessie Hassan – finder.com.au
  • Peter O’Sullivan – Woolworths

PR Professional of the Year (Agency)

  • Karen Coleman – Text100
  • Samantha Gale – Edelman Australia
  • Adam Freedman – Red Agency

Influencer of the Year

  • Riley & Rhett Dashwood – Riley Diary Channel
  • Alexandra and Aaron Zajonc – Frankie the Lil Sausage
  • Sonali Ghosh – Sugar et al
  • Joe Menezes – Once Upon a Wine
  • Andrew Morrey – CheepJokes

Best New PR Talent of the Year

  • Tahlia Davies – Sling & Stone
  • Ghadeer El-Khub – Filtered Media
  • Sophie Mac Cue – Weber Shandwick

PR Leader of the Year

  • Karen Coleman – Text100
  • Jackie Crossman – Red Agency
  • Ava Lawler – Weber Shandwick
  • Vanessa Liell – The Herd Agency

Boutique or Small PR Agency of the Year

  • BENCH PR
  • CampaignLab
  • The Cru
  • Hunter Communications

Midsize PR Agency of the Year

  • FORWARD Agency
  • History Will Be Kind
  • Magnum & Co
  • Sling & Stone

Large PR Agency of the Year

  • FleishmanHillard
  • The Herd Agency
  • One Green Bean
  • Red Agency
  • WE Buchan
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