‘Communication would have avoided the chaos’: Crisis comms experts weigh in on CrowdStrike debacle
The company behind last week’s unprecedented global IT outage, CrowdStrike, has received widespread criticism on the PR front for not issuing an immediate apology. Despite the chief executive and president later doing so via television appearances, some of Australia’s leading crisis comms experts say better communication was needed.
On Friday, the cybersecurity firm made a software update to devices using its services, resulting in thousands of computer systems crashing globally. In Australia, and around the world, countless large companies were affected, including banks, airlines, media companies, supermarkets and more.
Major airlines were forced to ground all flights; supermarkets were forced to shut.
