Communications business Designate Group launches crisis management unit, Retorix

Sydney-based brand, reputation and communications business, Designate Group, has launched a new business unit specialising in strategic communications, crisis management, investor relations and media engagement.

The unit, Retorix, will be led by Mario Falchoni, who joins from Reputation Edge where he was a partner for two years.

Designate Group has launched crisis management unit Retorix

Retorix will work with organisations of all sizes, from start-ups to ASX-listed corporations.

Falchoni said it was the ideal time to launch the Retorix, so it can help businesses navigate the shut-down period.

“We are in a period of well-founded anxiety for many, with lives and livelihoods under threat. How businesses engage with customers, employees, suppliers and investors today, will be remembered well into the future,” Falchoni said.

“Communicating authentically, compassionately and with crystal clarity is the key to short-term survival for many businesses. And right now, it is also the path to building long-term brand equity for all businesses.”

Director of Designate Group, Roger Lindeback, said: “The Retorix crew are seasoned operators who have served as trusted advisors to CEOs and senior management teams in Australia and overseas. We are delighted to be working with them excited about the end-to-end capabilities we can now offer our clients.

“A crisis can make or break a brand. The market needs what Retorix provides more than ever before. Now is the time to focus on securing the right positioning for your company.

“So, we’re pressing the ‘launch’ button on this new capability for the many businesses who desperately need these critical skills and experience today. Getting the right crisis management advice and execution has never been more important.


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