Compare the Market’s meerkats busy with spring cleaning in new campaign

Insurance website Compare the Market’s meerkats are getting their Spring cleaning out of the way in a spot that continues on from their cinema experience detailing how Aleksandr’s family arrived in Russia as the brand promotes its home and contents insurance comparison tool.

Created by VCCP, in conjunction with production house Passion Pictures, the ad sees Aleksandr telling the audience that “his “ancestors did not journey oceans or get splinters in their little paws” to help people find a good deal on their insurance while his sidekick, Sergei dusts and cleans in the background.

Compare the Market spokesperson Abigail Koch said: “Comparethemarket.com.au is one of the only comparison websites that allows you to compare products and obtain quotes for home & contents insurance. We’re delighted that we’ve been able to bring this useful service to the attention of homeowners through another funny and engaging television commercial.”