VCCP launches in Australia

Price comparison site has launched in Australia with a new ad campaign created by newly launched agency VCCP – which handles the client in its home market, the UK.

The animated ad sets up Comparethemarket with the proposition ‘We love to compare’.

The UK-based brand will now take on the likes of iSelect, initially offering price comparison services for health, travel and car insurance and fuel.

Media was by Zenith Optimedia, which also buys for the client in the UK. Thrive PR handled public relations.


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