Dr Mumbo

Complaints made to ASB against ‘racist’ KFC ad too little too late

Dr Mumbo has been following with interest the international media coverage surrounding the “racist” Australian-made KFC ad – and the subsequent take up of the story by the Australian media throughout the day.  

A call to the ad watchdog, the Advertising Standards Bureau, revealed that two complaints were made about the ad today, despite the fact that it had been running nationally for almost three weeks to coincide with the cricket season.

Dr Mumbo wonders why the complaints were made only now? The Australian public couldn’t be that fickle surely?

But too little too late for those complainants, as the ad has now been pulled which means there will be no investigation by the ASB.

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