Con The Fruiterer steps onto Kekovich’s Australia Day turf

The marketing body for stonefruit is the latest organisation to attempt to tap into the success of Meat & Livestock Australia’s annual Sam Kekovich Australia day address with an ad from 1990s comedy character Con The Fruiterer.

The character – a regular on The Comedy Company – is played by actor Mark Mitchell. The ad sees Con The Fruiterer declare tomorrow Summer Stonefuit Day.

It is not the first time Con The Fruiterer has been used to promote fruit products. His previous efforts have included V8 fruit drink.


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