‘Confronting’ Honey Birdette in-store poster censured by ad watchdog

Ad Standards has banned another Honey Birdette in-store poster for being too sexy and subsequently “confronting”.

The ad, which was promoting the lingerie brand’s purple and gold ‘Prince’ set, features two women standing in revealing lingerie which exposes part of the womens groin.

The ‘Prince’ lingerie set which featured in the ad

The ad was deemed as inappropriate and a complaint said they felt “offended” and thought the ad objectified women.

Despite this, Ad Standrads said the ad didn’t objectify women as the poster was relevant to the product being sold.

Instead the board found the ad did include a very high level of nudity.

“The level of nudity was at the higher end of the scale and as such the image included on a poster that is visible to members of the community standing outside the business was not appropriate for the relevant broad audience which would likely include children,” Ad Standards said.

Honey Birdette did not provide a response to the ruling.


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